为竞赛而生，为成功而生
Since 1899, Duckhams motor oil has achieved legendary status, both on and off the track. Renowned and respected by car enthusiasts worldwide for its high-performing, 发动机保护质量, this iconic green multi-grade oil brand became a benchmark in motor sport, supporting upcoming drivers and established winners all the way to racing glory. Watch the Duckhams Motorsport Heritage video here
Absolute played a pivotal role in helping to bring this iconic brand back to top flight motorsport, reigniting its links with a new generation of driving talent in the Porsche Carrera Cup GB Series.
的洞察力
从零开始, 我们开始打造达克汉姆品牌, 支持司机, building partnerships and connecting partner brands together ready for on and off-track success.
In 2022, following our success in supporting Dan Cammish to winning the Porsche GB Championship, we agreed with Duckhams to expand the sponsorship programme to support a two-car team. 为了实现这个目标, we knew we would have to bring in more partners to maximise activation and achieve the numbers necessary to compete at the highest level.
After onboarding leading battery manufacturer GS Yuasa, we succeeded in bringing in CarFinance 247, Porsche Retail Group and Marathon Watches as key strategic partners for 2023.
这个想法
The challenge was to restore Duckhams back to its former glory. 要到达那里, we made brand awareness our key objective, through accelerated multi-channel activity designed to place the brand front of mind for a new generation of motorsport fans.
We began by bringing back the iconic blue and yellow colours in the livery of the new Porsche 911 922 GT3 Cup car. We combined this with the Duckhams oil droplet icon that featured in Duckhams ad campaigns to create a bold, 有影响力的制服，在赛道上脱颖而出.
交付
The challenge was twofold; to continue Duckhams valued tradition of supporting the motor stars of the future, while ensuring an outstanding return for our brand partners. Our track record in delivering high sponsorship ROI, meant we were able to support the marketing strategies of Duckhams and our team sponsors across not just one, 跨越四个关键领域, helping to engineer a 40% sales increase for Duckhams in 2022.
品牌知名度
The creation of a new iconic car livery spearheaded a co-ordinated media strategy across multiple broadcast, 社交和数字渠道. Brand exposure was further enhanced with ITV and ITV4 providing coverage across the 2022 season, giving Duckhams the perfect platform to reach a global audience.
We developed a social media strategy for the season which included our ‘Born to Race’ video series, pre支持, 比赛中和赛后的活动和录像. In total, 301 social posts were created over a 9-month period. A strong digital presence was established, along with a 流线型的网站 which was created with our own Absolute Control Lite software.
另外, the Absolute PR team also played a pivotal role in brand activity, scoring major successes such as a slot on ITV 新闻 and a coveted 4-page supplement in Autocar.
Sales Promotion With Duckhams’ brand licensee, 快速组, we launched a promo using a rewards system designed to incentivise sales through their 20,000+车库网络. The points earned enabled garages to claim back Duckhams merchandise, 比赛门票和赛道招待.
激活
作为输入,, 达克汉姆享有全面的品牌形象, 最大化与320的互动,000 spectators attending across eight race weekends via branded flags, 司机卡, 合作伙伴的海报, 传单和挂牌.
网络，招待和活动
From a Corporate Karting Event in Dubai to a Race Simulator Day and other events in-between, we gave our guests adrenaline-boosting opportunities to engage with our sponsors and the racing team. Throughout the course of the season we also hosted over 250 guests at the Porsche Hospitality Centre and private suites with personal appearances by drivers.
We look forward to driving Duckhams Yuasa Racing and our partners on to even greater success in the future. If you would like to know more about how we could help you with your branding, 内容或网站开发, 请 在这里全球最大的博彩平台.
